HSBC UK has launched a campaign to spread awareness about the risks of Black Friday scams on consumers.

According to the global banking group, the dangers of falling victim to a purchase scam on Black Friday is growing year-on-year.

The campaign involves a series of adverts on YouTube and digital display, with supporting activity on social media, featuring products like TVs, laptops, hot tubs and headphones offered at ‘unbelieveable’ prices.

The Unbelievable Deals campaign is part of HSBC UK’s wider fraud campaign, Together Against Fraud, which aims to create a partnership between the bank and its customers to work together to combat fraud.

Arif Khan, head of UK fraud management at HSBC UK, said: “We all think fraud is something that happens to other people, until it happens to us. With many of us turning to online shopping - some for the first time - it’s important to stay alert to the tricks used by criminals to scam people. If a deal looks too good to be true - that’s because it probably is. Use secure payment methods and only buy from sites you trust,” said

“At HSBC UK, we’re working hard to protect customers against fraud but there are lots of ways you can help to protect yourself too. If we work together and follow a few simple steps, we can all be better protected and keep our money safe - and that’s good for everyone.”

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